As midterm season brings out people’s true selves in the real world, it brings out the good, the bad, and the plain weird in fliers. As for this week’s flier lessons: placement. You won’t get view time if you staple your flier on the board with everyone else’s. Take the time to put it somewhere people will look. Shock value is good too—on the mirror in the bathroom, on tables in the dinning hall. Think outside the bulletin board and maybe, just maybe, people will consider going to your event.

Best Flier

Emma Stein

This flier from Columbia’s Kappa Phi Lambda has the rare distinction of being both visually interesting and pulled together. The theme of birds predominates throughout with the cages and the clever placement of the bird atop the “i.” A great example of how form can mirror content. Well done!

Funniest

Emma Stein

Oh Kingsmen, you’ve done it again. Your fliering campaign was amusing, attention-grabbing, and very thorough. I particularly enjoyed this one with its sexual innuendo and did not mind the ones that didn’t quite make sense. With the investment of colored paper, how can we not trust you?

Weirdest

Emma Stein

Oh, Uptown Vocal… Your music is great, but your fliers, not so much. All caps? Please, please stop. If there is one rule to obey in fliering, it is to use caps SPARSELY! (See, it was necessary there.) And 17 exclamation points? Really? You’re excited and we get it. One is enough. And the picture… Oh, Ben, please put the apples back where they belong. Perhaps on the nice tree?

Emma Stein

Tablet, Tablet. I will give you one thing—your placement of fliers is masterful. Everyone at least read what you were saying. But, if you wish to write a piece about well, bodily functions, please do it elsewhere. Where I cannot see it. At the very least, the fliers were short-lived.

If you have flier of the week submissions, send ‘em on over to ess2182@columbia.edu.