A&E | Dec. 25 12:57 pm EST
RIP Domain 2013-2013

Domain is dead, long live Vareli

David Brann / Spec

Bad news everyone: Starting on New Year’s Day, Morningside Heights’ newest restaurant, Domain—formerly known as Vareli—will cease to be. But from its ashes, Vareli will rise again, according to an email from Domain’s general manager John Roesch.

“We feel that it would be best for the neighborhood and ourselves if we put Domain behind us and concentrated on making Vareli the best restaurant on the upper westside,” the email said.

Spectator reviewed Domain when its name changed from Vareli in September, and while it had a Michelin-starred chef at the helm, the restaurant offered modern American cuisine with a price tag that tended to be a little high. Though it’s still unclear what substantive changes will accompany the re-re-branding, it should be interesting to see whether putting Domain behind us means putting reasonable prices ahead.

The name take-back comes as Dig Inn prepares to take over the space where Card-O-Mat used to be. For now, if you’re in the neighborhood, head over to Domain for a $23 herb-stuffed chicken breast or a $12 glass of wine that retails at $16 per bottle before the opportunity passes you by.

Soon you’ll only be able to get that $23 chicken at Vareli.

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COMMENTS (4)

  1. Francisco La Sombrero • December 26, 2013 at 3:44 am • Reply

    Gracias senor! Los estudiandes care mucho about los restaurantes muy expensivo.

    VA:F [1.9.22_1171]
    Rating: +2 (from 4 votes)
  2. Anonymous • December 26, 2013 at 12:27 pm • Reply

    They have to lower their prices or they will fold again.

    VA:F [1.9.22_1171]
    Rating: +7 (from 7 votes)
  3. Doge • January 2, 2014 at 3:07 am • Reply

    Much Domain. Such restaurants. What vareli.

    VA:F [1.9.22_1171]
    Rating: +5 (from 5 votes)

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