Domain is dead, long live Vareli
Bad news everyone: Starting on New Year’s Day, Morningside Heights’ newest restaurant, Domain—formerly known as Vareli—will cease to be. But from its ashes, Vareli will rise again, according to an email from Domain’s general manager John Roesch.
“We feel that it would be best for the neighborhood and ourselves if we put Domain behind us and concentrated on making Vareli the best restaurant on the upper westside,” the email said.
Spectator reviewed Domain when its name changed from Vareli in September, and while it had a Michelin-starred chef at the helm, the restaurant offered modern American cuisine with a price tag that tended to be a little high. Though it’s still unclear what substantive changes will accompany the re-re-branding, it should be interesting to see whether putting Domain behind us means putting reasonable prices ahead.
The name take-back comes as Dig Inn prepares to take over the space where Card-O-Mat used to be. For now, if you’re in the neighborhood, head over to Domain for a $23 herb-stuffed chicken breast or a $12 glass of wine that retails at $16 per bottle before the opportunity passes you by.
Soon you’ll only be able to get that $23 chicken at Vareli.
Leave a Comment
Be nice. Don't use HTML tags. And consider reading our full comment policy.